Leads

No leads yet. Export your campaign list from wherever it lives; marketing automation, a webinar platform, your CRM; save it as CSV, and import it here. You'll map the columns yourself and see exactly what will be added before anything is written.

A lead here carries no amount and no stage: it's somebody who might become a deal. When one is worth pursuing, Start a deal hands it to Deals, where it begins at Business Qualification and earns every phase after that from proof.

Both ways in are at the top of this page: Import leads for a file, and Add a lead for a single person; the one you just met, or the one a colleague passed you.